With over 1.4 billion monthly active users, Instagram is one of the most widely used social networking platforms. Photos, graphics, and movies can all be uploaded and shared with friends and family as well as the world at large on this platform.
Instagram is not just a fun method to keep in touch with loved ones, but also a potent promotional tool for companies. Sixty percent or more of Instagram’s user base has used the app specifically to discover new brands. Thus, Instagram is a great tool for any company that wants to expand its customer base.
Reels, Stories, the Explore page, and Highlights are just some of the cool new features you can find on Instagram today. Sponsored Posts, Business Analytics Insights, Advertising Features, and Shops are just a few of the robust advertising tools it provides for companies. Using the built-in editing tools and camera, you can produce and refine professional-grade visuals. You may be thinking, “Who are the brains behind this platform?” after reading about all of its amazing capabilities.
Before We Get Into That, Though, Here Are Some Fun Instagram Facts:
Instagram was an instant hit, amassing over a million users in its first two months on the market.
Instagram users upload approximately 995 photographs per second.
Nearly nine in ten Instagram users follow a brand.
When it comes to social media, Instagram has the second-highest user engagement.
Of all U.S. internet users, 31.4% are between the ages of 25 and 34.
Over 500 million people across the world use Stories on a regular basis.
Who Inevenetd Instagram?
Insta was created by Kevin Systrom and Mike Krieger. ZipCar marketing executive and son of TJX Companies Inc. vice president for human resources Kevin Systrom was born on December 30, 1983, in San Francisco, California. He attended Stanford University and majored in science and engineering before working as a marketing associate for Google, then as a product manager for a startup, and now with online communities.
Mike Krieger, a native of Sao Paulo, Brazil, took part in a class initiative titled “Send me some sunshine,” which encouraged students from sunnier regions to send photographs of their surroundings to students in cloudier regions to combat seasonal depression. He started learning to code on the job at NextStop despite having no prior experience with computers.
The Facebook co-founders, Krieger and Systrom, first connected while developing a precursor project called Burbn. Their original prototype was motivated by a fondness for Bourbon. The photo-sharing feature proved more popular, so Systrom and Krieger spun off into a new venture based on an early version of Instagram called Scotch. Soon after, they released Instagram to an initial user base of 25,000.
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Exactly When Did Instagram First Appear?
Instagram’s grand debut was on October 6, 2010, after months of beta testing and development. After only three months, the app had amassed a user base of 1 million. Since Facebook achieved 1 million users in 10 months and Twitter took two years to do the same, this was a huge success for the platform.
There was more development. The number of Instagram users reached 2 million in just over six weeks. As of the third of August, 2011, there have been 150 million photo uploads to the app. Instagram unveiled a revamped camera interface and some additional customization options on September 11. This dovetailed with the development of the iPhone’s camera, and the subsequent popularity of the app soared as a result of the ease with which users could share photographs.
After its initial release on Android on April 3, 2011, the app quickly gained popularity, with 50 million downloads in the first month. Instagram introduced video sharing on June 20, 2013, in light of the fact that visual content influences social media consumption patterns.
Which Company Currently Controls Instagram?
Mark Zuckerberg took notice of Instagram after its rapid rise in popularity and immediately began talks to acquire the company. One of his conditions was giving Instagram’s CEO, Kevin Systrom, complete autonomy over the platform’s expansion. Instagram was acquired by Facebook, Inc. on April 9, 2012, for $1 billion in cash and stocks despite having only 13 workers.
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Kevin Systrom and Mike Krieger remained executives at Facebook, Inc. to oversee the continued growth and implementation of Instagram. The connection allowed for the addition of new functions like the ability to share videos, Instagram’s Direct Message system, and live broadcasting. In 2019, both founders made the decision to leave Facebook.