What time of day is optimal for posting on TikTok? if you’re wanting to increase your TikTok following.
Given how quickly TikTok changes, this is a challenging topic to answer.
One billion users are currently actively using the site, and that figure is rising. Teenagers who use the platform have overnight become international celebrities. Additionally, TikTok trends advance with the speed of light.
As a result, TikTok’s growth strategies are always developing.
Nevertheless, a little planning is better than none at all, right? Particularly when you can share content when the majority of your audience is online to increase engagement and expand your fan base.
The most recent data on the optimal times of day for posting on TikTok will be presented in this article. You’ll also learn how to use TikTok statistics to determine when it’s optimal for your audience to post on TikTok.
All right? Let’s start now.
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When should you post on TikTok in 2022?
In general, 6 to 10 in the morning and 7 to 11 in the evening, Eastern Time, are the greatest times to publish on TikTok globally (ET).
Let’s look more closely.
In order to determine when is the optimal time to publish on TikTok, Influencer Marketing Hub studied more than 100,000 postings.
It identified the ideal posting timings for each day of the week. The outcomes, in Eastern Time (ET), are as follows:
6 a.m., 10 a.m., and 10 p.m. on Monday.
Tuesday: 2 am, 4 am, and 9 am
7 a.m., 8 a.m., and 11 p.m. on Wednesday.
9 a.m., 12 p.m., and 7 p.m. on Thursday.
*5 a.m., 1 p.m., and 3 p.m. on Friday.
11 a.m., 7 p.m., and 8 p.m. on Saturday.
7 a.m., 8 a.m., and 4 p.m. on Sunday.
When there are very high levels of engagement.
According to the survey, the times with the highest levels of involvement are Tuesday at 9 a.m., Thursday at 12 p.m., and Friday at 5 a.m.
Keep in mind that these timings are Eastern Time (ET). In order to determine the optimal time to submit a video to TikTok where your audience is located, you will need to use a conversion tool.
For this, you can make use of free web resources like Savvy Time or The Time Zone Converter.
But how can you be certain of the precise location of your audience? Find out by reading on.
Everyone has a distinct ideal TikTok video posting window.
An ideal place to start is with TikTok’s global best posting timings. However, in practice, the optimal times to post on TikTok will vary slightly depending on the creator, influencer, or brand.
There isn’t a fix that works for everyone.
Why? Every designer has a unique following! Location, hobbies, age, and gender of your target audience will all be important factors.
There are a few methods you may use if you’re serious about identifying the optimum time to publish on TikTok and want to get an edge on the competition.
How to Find the Most Effective Tik Tok Posting Hours for Your Audience
TikTok gives you access to a wealth of information about your content and subscribers. Where are these details? analytics for TikTok.
Your account’s stats provide you with all the information you need to choose the ideal moment to post a TikTok video, even though it’s not an exact science. This provides comprehensive data on the peak times of your audience’s activity.
Therefore, how can you get access to TikTok analytics?
Step1 Get a Pro account to access TikTok analytics as the first step.
It will just take a minute for you to switch to a TikTok Pro account before you can access your analytics.
Start by tapping the three dots in the top-right corner of your profile, which represent a menu.
Click “Manage my account” after that.
To get started, press “Switch to Pro Account” from here.
To finish the process, choose your account type and adhere to the instructions.
You’ll be returned to your account menu once you’re finished, and you should see a notification indicating that you’ve upgraded to a TikTok Pro account.
You’ll now be able to see a new menu item called Analytics!
Step 2: Become familiar with TikTok analytics
Let’s take a moment to get acquainted with the analytics tool before moving on.
There are three tabs in the analytics section:
An overview of your video views, followers, and profile views can be found on this tab.
Content: You can find statistics about your posts here, including average watch time, views, likes, and comments.
Followers: Through this page, you may learn more about the number of your followers, the content they’ve interacted with, and their geographic location.
Step 3: Determine where your audience is located.
The location of your audience plays a major role in determining the optimum time to post on TikTok. We will thus examine that first.
View the top territories by selecting the Followers tab and scrolling down. It’s simple to determine where your followers have located thanks to this area.
You can see that the vast majority of TikTok expert Rachel Pedersen’s audience is based in the US in the sample below. She also has a sizable following in Iraq.
The global best times to post on TikTok listed above can be used to determine when your audience is most likely to be online once you know where the majority of your followers are located.
Don’t forget to translate the world’s finest times to the time zone of your top territory!
TikTok, sadly, just gives you the name of the nation where your audience is located. This poses a challenge if your target audience is predominantly from the United States, which has various time zones.
If you’re headquartered in New York, for instance, you might believe that the majority of your audience is located on the east coast of the US. However, you might have a sizable Californian following. In this situation, the majority of your Californian followers would probably still be in bed if you posted at 7 a.m.
Be at ease nonetheless.
There are solutions available if the majority of your audience is in the US; continue reading to find out more.
Step 4. Find out when your followers are most active in step four.
By figuring out when your audience is the most active, you may learn more about the ideal time to post on TikTok.
Scroll down to see your follower activity in the Followers tab to achieve this.
You can see that Rachel Pedersen, a TikTok master, consistently has the same followers throughout the week in another example.
Additionally, you can observe that Pederson’s following activity peaked between 4 and 7 pm, as shown in the graphic below demonstrating engagement for a specific day.
You can use this information to decide when to post a TikTok video to get the most engagement.
Step 5: Change the times displayed to reflect your local time.
In TikTok analytics, all data is kept in Coordinated Universal Time (UTC).
You must therefore convert the times when your followers are the busiest into the time zones where your audience resides.
Let’s examine an illustration of how to do this.
Let’s say that according to TikTok, your follower activity increases between 4 and 6 p.m. UTC. The optimum time to publish on TikTok would be from 6 p.m. to 9 p.m. Italian time if the majority of your audience is in Italy, according to Savvy Time.
Step 6: Take notes from your effective content
To continue to hone in on the ideal time to post on TikTok, let’s look at your highest-performing material.
On the TikTok analytics screen, click Content at the top to get started. You may view the performance of your postings over the last week here.
To get additional information about a post, touch on it once you have scrolled down the screen to see your trending videos.
You may view the number of views, likes, comments, and shares for each post. Additionally, you’ll learn the average duration of views and the sources of those views.
How do you determine the optimum time to publish on TikTok with this information then?
Check the date and time you shared the post when looking at the stats for your most popular posts; it is located at the top of the page beneath the video thumbnail.
The goal now is to try and draw a correlation between the day and hour you shared the post and the outcomes it generated.
7. Exists a pattern here?
You would know that Friday night is one of the finest times to post on TikTok if all of your most popular videos were posted on that day.
Keep in mind that all TikTok data is stored in Coordinated Universal Time, so you will need to convert the times into the region where your followers are most active.
Track the effectiveness of your material over time in step 7
Finding reliable patterns in your TikTok analytics can be difficult. Any choice you make will inevitably be somewhat speculative and based on guessing.
Additionally, the app only displays content from the previous seven days and deletes analytics information after just 28 days.
So, you need to go a little scientific if you truly want to determine when to post on TikTok.
Although it’s a straightforward process, it can take a little time. Simply create a Google Sheet or Microsoft Excel file and enter the information for each of your posts.
Over time, this knowledge may prove to be quite beneficial. To determine the ideal times to post on TikTok, you can sort this data by views or territory.
This data can be used to determine the best types of content to create.
You might discover, for instance, that your comedy videos perform remarkably well while your dance videos seem to receive the fewest likes. In this situation, you can cut back on the dance videos and concentrate on creating more comedic videos to expand your audience.
Step 8: Examine more platforms
Do you have a devoted following on a different website like YouTube or Instagram? Do you create material with a similar audience for your target market?
If so, you might decide to post on TikTok at the most advantageous time using your other social media accounts. Just visit your other accounts and check out the data.
In 2022, the Ideal Moment to Post a Video on Tik Tok Is Now.
The optimal times to publish on TikTok globally, per Influencer Marketing Hub, are from 6 am to 10 am and from 7 pm to 11 pm, Eastern Time (ET).
However, each maker will have somewhat different optimal timeframes.
Here is a quick rundown of the steps you may take to figure out when to post a TikTok video to get the most views:
- To view analytics on your content and followers, create a TikTok Pro account.
- In the Followers tab, learn where your audience is based.
- Convert the above-mentioned global best TikTok posting hours (in ET) to the time zone of your audience.
- Under the Followers tab, find out when your followers are the most active. Then convert TikTok’s mentioned times (which are in UTC) to the time zone of your audience.
- Look at the post analytics under the Content tab to see if there is a trend about how well videos do when they are posted at particular times.
- Follow the progress of your video over time to spot tendencies that indicate when to post it on TikTok.
- Check the statistics to see if they can tell you when your target audience is most active on social media if you have an engaged audience on another site, such as Instagram or YouTube.