Peter Jones CBE has a net worth of $400 million and is an English TV personality, entrepreneur, and businessman.
Despite his success in a variety of businesses, including mobile phones and leisure, Jones is best known for his roles as an investor on BBC Two’s “Dragons’ Den” 2005–2020 and as a judge on ABC’s “American Inventor”2006–2007.
Jones was awarded a Commander of the Order of the British Empire in 2009, and in 2017, his show “Dragons’ Den” won him a National Reality TV Award for Best Reality TV Judge. His novel “Tycoon,” published in 2007, was a best-seller in the United Kingdom.
Peter Jones was born in Berkshire, England, on March 18, 1966, as Peter David Jones. He was born in Langley, Berkshire, and moved to Maidenhead with his family when he was seven years old.
“When I was 7 years old, I would sit in my Dad’s recliner, pick up the phone, and pretend I was closing a large transaction,” Peter says.
Jones went to Desborough School and The Windsor Boys’ School, where he worked as an assistant tennis coach when he was 12 years old. At the age of 16, Peter opened his first company, a tennis school.
Peter went on to work for the Siemens Nixdorf information technology firm, and in his mid-twenties, he founded a Windsor cocktail bar modeled on the 1988 film “Cocktail.”
Jones founded Phones International Group, which eventually became Data Select, in 1998, and in 2002, “The Times”/Ernst & Young recognized him as Emerging Entrepreneur of the Year.
In 2005, Peter Jones and fellow “Dragons’ Den” panelist Theo Paphitis acquired Red Letter Days, a gift experience firm; the company had been owned by panelist Rachel Elnaugh who also invented it until Jones and Paphitis purchased it for £250,000.
Peter also founded Wines4Business.com and Celsius Resourcing during this period, as well as the Peter Jones Enterprise Academy in 2009.
“Bringing the boardroom to the classroom” is the academy’s slogan, and its programs have been provided at a number of universities around the United Kingdom.
Jones has invested in “Wonderland Magazine,” Concentrate Design, Square Mile International, Reggae Reggae Sauce, and iTeddy, all of which were featured on Dragons’ Den.
In 2011, he sold the Wireless Logic division of Phones International Group for £38 million, and in 2013, he purchased the photography store Jessops and became its CEO. Peter also owns Peter Jones TV, a production firm, as well as a number of real estate holdings.
In 2020, the 17th season of “Dragons’ Den” aired, and Peter was the only original Dragon still working on the show.
Jones came up with the concept for “American Inventor,” which he sold to ABC. The program ran for two seasons and broadcast 19 episodes.
He was a judge on the show and co-produced it with Simon Cowell, and the two joined up again in 2007 for “Tycoon,” a British adaptation of “American Inventor.”
“Jimmy Kimmel Live!” 2007, “Gordon Ramsay: Cookalong Live” 2008, “Strictly Come Dancing” 2010, “Never Mind the Buzzcocks” 2010, and “Top Gear” 2008–2015 are among Peter’s other television appearances.
Jones married Tara Capp in 1997, and the couple has three kids named Natalia, Isabella, and Tallulah.
Peter has a number of expensive sports vehicles and historic automobiles, including an Alfa Romeo Alfasud, which he purchased with the support of his parents.
He founded The Peter Jones Foundation in 2005 with the purpose of “providing young people, particularly those who are underprivileged, with the entrepreneurship skills and experiences required to better prepare themselves for successful employment or self-employment.”
Peter has acquired a number of additional properties, including a £7 million Buckinghamshire estate which lies on approximately 200 acres of land bought in 2009.