Prince Harry and Meghan Markle announced Tuesday they’ve been made “impact partners” in a woke asset management firm.

The Duke and Duchess of Sussex joined Ethic, a company that they had already invested in earlier this year and was managing some of the couple’s own assets. It wasn’t disclosed how much Harry and Meghan invested.

Former “Suits” star Markle, 40, tried to play down their role in the big-money investment world while confirming her new role in an interview with the New York Times’ DealBook.

“From the world I come from, you don’t talk about investing, right?” the duchess said.

“You don’t have the luxury to invest. That sounds so fancy,” she said.

Forbes estimates the couple’s net worth at around $10 million. The queen, meanwhile, clocks in at around $500 million, according to the magazine’s tally.

The California-based couple joined Ethic because of its vision for sustainable investing, which the company described as a drive to “make capital markets a powerful force for good.”

Ethic says it helps investors screen companies on so-called social responsibility criteria, including racial justice, climate and labor issues. According to its website, it has more than $1 billion under management.

Meghan Markle allegedly downplayed their role in the company when she confirmed the position to the New York Times’ DealBook.
Lev Radin/Pacific Press/LightRocket via Getty Images

“My husband has been saying for years, ‘Gosh, don’t you wish there was a place where if your values were aligned like this, you could put your money to that same sort of thing?’” Meghan told DealBook.

The couple lives in an 18,000 square-foot, $14.65 million house in Montecito, California. It’s been reported they travel often by private jet. Ethic on its website discusses the “fight for climate” and the problems with “big oil.”

Harry, meanwhile, insisted their investment was just a natural extension of the message for the couple, who have signed a series of big-money deals since vowing to be financially independent after quitting life as active UK royals.

“You already have the younger generation voting with their dollars and their pounds, you know, all over the world when it comes to brands they select and choose from,” Harry, 37, told DealBook.

Meghan Markle and Prince Harry joined Ethic because of its vision for sustainable investing, which the company described as a drive to "make capital markets a powerful force for good."
Meghan Markle and Prince Harry joined Ethic because of its vision for sustainable investing, which the company described as a drive to “make capital markets a powerful force for good.”
Lev Radin/Pacific Press/LightRocket via Getty Images

Ethic also said the partnership came from the couple sharing “a lot of values with us.”

“They’re deeply committed to helping address the defining issues of our time — such as climate, gender equity, health, racial justice, human rights, and strengthening democracy — and understand that these issues are inherently interconnected,” the company said.

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By James Carter

A Senior writer & Editor, James is a postgraduate in biotechnology and has an immense interest in following news developments. Quiet by nature, he is an avid Lacrosse player. He is responsible for handling the office staff writers and providing them with the latest updates happenings in the world. He writes for almost all sections of Editorials 24.